New Hampshire Made
Mission New Hampshire Stories, Inc. is a non-profit membership organization committed to increasing the sales of New Hampshire-made products and services by utilizing the power of a New Hampshire brand identity program. The “New Hampshire’s Own, A Product of Yankee Pride” logo and tagline are the cornerstones to multi-faceted sales and marketing programs that enable small businesses to collectively share in the cost of marketing and selling their products and services. The result is that member businesses are able to reach beyond their local communities and expand their visibility within new and existing markets worldwide. Programs and Services Currently, there are more than 600 members of New Hampshire Stories statewide. Each member benefits from cost-effective marketing, selling, and business support services including: 1) Common Brand Identity Marketing Program: The creation and promotion of a common brand identity for New Hampshire-made products and services utilizing the logo and tagline, “New Hampshire’s Own, A Product of Yankee Pride.” Through widespread use of this common brand identity in media advertising, in-store displays, promotional merchandising, banners, posters, stickers, hangtags, and individual members’ own marketing and packaging materials, members collectively create greater visibility and awareness for their businesses. 2) Web Site nhmade.com: The development and promotion of the nhmade.com web site where both wholesale and retail buyers have easy and convenient access to more than 600 current member products and services with complete contact information, descriptive paragraphs, and direct links to each member’s own web site. 3) Two Retail Stores: The establishment and promotion of two retail stores at the I-95 northbound and southbound rest areas in Hampton, New Hampshire, which sell New Hampshire Stories members’ products exclusively. You can visit the store web site at www.thenhstore.com 4) Membership Directory: For 2005, the publication of the New Hampshire Products & Services Directory will be geared towards wholesale buyers and businesses and include every member’s contact and business information organized by category, by region, and alphabetically by business name. 5) Consumer Guide: New for 2005 will be the publication of a promotional consumer guide that lists every member’s product or service who chooses to participate by paying a nominal fee. Geared towards retail buyers, this guide will be distributed at interstate rest areas, information booths, restaurant and lodging establishments, tourist attractions and special events. 6) On-Going Business Support: The staff of New Hampshire Stories, Inc. provides information and marketing support to its members by sharing the information it gathers from its’ web site and store sales activities. Through its weekly e-newsletter sent to all members, the organization provides timely information on business workshops, seminars, promotional events, cooperative advertising, marketing, and buying opportunities, legal information, government lobby information pertaining to small businesses, international trade information, and more. In addition, the organization works closely with members of the media by supplying business story ideas that provide free promotional exposure for our members. In today’s competitive marketplace, consumers are looking for “added value” in their purchases. New Hampshire Stories has created that added value by promoting the “stories” of New Hampshire’s people, products and services. People know that when they see the “New Hampshire’s Own” logo, the product or service they are buying has been created with Yankee pride and ingenuity by people who live and work in New Hampshire. History The inspiration for New Hampshire Stories, Inc. came from a very basic business need – the need for small producers of New Hampshire products and services to pool their resources and work collaboratively to differentiate themselves in the marketplace and expand their marketing and selling opportunities. From the experience of our neighbors in Maine and Vermont, it was evident that using a common image and identity to promote the state and its businesses can be a very successful marketing tool. For example, the specialty foods industry in Vermont now generates $700 million dollars annually. However, in New Hampshire, this industry is value at only $450 million. It’s not surprising then, that many of New Hampshire’s business leaders felt that our state needed a similar – ideally even better – program that would reflect the unique quality of New Hampshire and its people, products and services. In 1995, a task force began meeting to uncover the perceived “identity” of New Hampshire and how to capture this “essence” so we could convey that message to the public who was looking for “added value.” This volunteer task force was comprised of both large and small business owners, marketing consultants, service providers, and representatives from the State of New Hampshire’s Department of Agriculture, Markets and Food, Department of Resource and Economic Development, Department of Cultural Affairs, and the Division of Travel & Tourism. By early 1997, the major elements of the program had taken shape. New Hampshire Stories, Inc. was established as the non-profit membership organization that would “tell the story” of New Hampshire’s people, products and services. The New Hampshire Stories program was introduced by Governor Jeanne Shaheen at the 14th Annual Farm & Forest Expo in February, 1997 utilizing the original theme “We Have A Story to Tell. “ . In 1998, New Hampshire Stories published the New Hampshire Products & Services Directory and held its first annual conference for approximately 250 members. In 1998 the first retail store selling New Hampshire Stories members’ products opened at I-95’s northbound rest area in Hampton, New Hampshire. This ideal location was made possible by the New Hampshire Liquor Commission who had space available adjacent to their building. In 1999 the NHmade.com web site was launched and in 2001 the organization’s second retail store opened on I-95 southbound utilizing the same New Hampshire Liquor Commission arrangement. By 2002 the organization had more than 500 members and New Hampshire Stories, Inc. realized its’ original “We Have A Story To Tell” campaign needed a more direct approach. At its annual conference that year, the “New Hampshire’s Own, A Product of Yankee Pride” logo system and tagline was officially introduced. Today, New Hampshire Stories has more than 600 members and is rapidly growing. In addition to its six primary marketing programs listed under “Programs and Services,” New Hampshire Stories is working on the re-design of its nhmade.com web site so it can incorporate more e-commerce opportunities for its members and on the development of in-store displays at retail locations throughout the state. Other initiatives include the promotion of more than 50 different Farmers’ Markets held throughout New Hampshire each week from May through October, and the development of resources needed to enable more of New Hampshire’s restaurants to purchase and feature New Hampshire-grown produce, meats, and other agriculturally-based products on its menus.
WELCOME TO NEW HAMPSHIRE MADE New Hampshire Made, Inc. is a non-profit membership organization committed to increasing the sales of New Hampshire-made products and services by utilizing the power of a “New Hampshire’s Own” brand identity program. The “New Hampshire’s Own” logo is the cornerstone to multi-faceted sales and marketing programs that enable small businesses to collectively share in the cost of marketing and selling their products and services. The result is that member businesses are able to reach beyond their local communities and expand their visibility within new and existing markets worldwide.