MWV Chamber's New Mobile Marketing Campaign
Text: MWV to 71297 for up-to-date Mt. Washington Valley information, promotions and events
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CONTACT: Siiri Grubb, 603-356-5701 ext. 304, firstname.lastname@example.org
MWV CHAMBER OF COMMERCE ANNOUNCES NEW MOBILE MARKETING CAMPAIGN
Visitors and residents alike can text: MWV to 71297 for up-to-date Mt. Washington Valley, NH information, events and promotions.
NORTH CONWAY, NH - The Mt. Washington Valley Chamber of Commerce has announced the launch of a new mobile marketing campaign aimed at targeting visitors through text messaging. This campaign will allow the Chamber to reach a growing demographic of cell phone users instantly with updated Valley information, events and member promotions.
"Partnering with CTM Media Group, we will begin to promote our Last Minute Deals and special offers. By texting MWV to 71297, residents and visitors alike can opt in for our Valley updates and promotions," said Janice Crawford, Executive Director of the Mt. Washington Valley Chamber of Commerce. She continued, "We are pleased to offer this great marketing tool to our members. As a Chamber it is our responsibility to continue exploring new marketing programs and technologies that will assist our members in reaching their business goals."
This marketing campaign is aimed at reaching visitors and Mt. Washington Valley enthusiasts who are looking for updated information and mobile alerts of great deals offered throughout the Valley. According to a Nielsen report, in 2008, 203 of the 263 million U.S. wireless subscriber lines paid for text messaging services, and 57% of all mobile phone subscribers ages 13 and older use text messaging on a regular basis.
"This is another great way to capture the attention of routine and potential visitors and let them know just a few of the wonderful things we have to offer," stated Crawford. The new marketing campaign will send mobile alerts in an effort to inform visitors of our offers as they travel to get to the Mt. Washington Valley.
One of the new mobile marketing program benefits is that it allows for the ability to track data from the message blasts including tracking responses, identifying key interest areas and targeting different demographics. This marketing campaign also allows the flexibility of changing messages virtually instantly to meet the varying needs of the Chamber and its membership.
As a new Chamber member benefit, members can receive a discount when they sign up for their own personal mobile marketing campaign with CTM Media Group. For more information about becoming a member of the Mt. Washington Valley Chamber of Commerce and how they can help market your business, contact Melody Nester, Membership Services, at 603-356-5701 ext. 6 or email Melody@mtwashingtonvalley.org.